with love for humans & The art of storytelling
I believe that to my core, is the desire to change the world I live in, even a little bit. I’m not a perfectionist, but I am often an idealist. Changing people’s minds in a good way is the crux of my career goals.
I stand for what’s right to me. I go out of my way to share a piece of information I find valuable for humanity or for whatever I believe in.
The essence of that is the care and desire for like-minded connections, which I cherish.
So..
The day I realized I love advertising equally as much as fiction novels was the day I decided learning e-commerce, and that’s what cracked open a door, in an empty house, where you could still smell the fresh paint on the walls.
Little by little, I decorated my house.
I haven’t stopped learning and improving my skills since.
And I always thought I needed a teacher by my side to find my direction. Turns out I didn’t need that.
I believe the advertising world is shifting fast, and what rules now is content creation.
Final note: Bad advertising works, but good advertising works waaay better. It’s why we all do it.
It gives me joy to see authentic work in the digital space, and that’s why I’m here for you.
Any day could be my heyday #3: What are you doing when you’re alone in a room with a tiger? by DeeOnwords
Journaling – Inspired by The Tiger – Gucci
Read on SubstackI have a Substack
Where I write reflections on life, movies, songs, culture, books, feelings, self-development, and other stuff.
why choose me for your brand / project / clients?
The insight is the human truth that explains behavior.
I’m looking for a strong insight + a big idea.
I feel that chronic need to look for the big idea. For the platform idea that ripples community traction, shares, and gathers advocates years after the campaign is over. I’m looking for evergreen ideas – most of the time.
Here are 3 things that my experience speaks for. I know:
– how to write with bite
– how to write for any industry
– how to sell without screaming “SALE,” and
– how to turn vague ideas into scroll-stopping content.
I am aware that copywriters love to pin a witty headline whenever they can. And I’m also aware that not every industry and niche is looking for that.
It’s quite a passion to start a campaign, to brainstorm, and to land on ideas worth talking about.
I’ve got the range to host, write your punchy product descriptions, and craft a script that feels like a conversation. Just a clean strategy wrapped in a voice people relate to and want to listen to.
I love making people curious, and I think that’s what it is really about. No one cares about your product, but if you make them care about you, if you find a character, a voice, a source of entertainment, then you’re steps ahead of the game.
If you’re after work that actually moves, not just exists, you can count on me.
Impactful words
They’re the quiet power behind sold-out launches, cult followings, and “how did you do that?”
Smart copy is simple, news-worthy copy.
Fancy copy is just “I’m cleverer than you” copy.
I do smart copy, always.
If your brand has a heartbeat, impactful words make it heard.
Online presence
Whether your business has nothing to do with the digital space, I’ve learned that without it, you don’t stand a chance of scaling your business.
I can give you a strategy, a content plan, and grow your account meaningfully, whether you have or do not have the posting materials.
The offline business setup can take just a few weeks, but a social presence starts when the idea is born, and it lasts till it can stay relevant to the right people.
Creative content
Authenticity is becoming a bigger iceberg as days go by. It’s not easy to create genuine content that gives value instead of taking people’s time.
Creative content takes time and research. In order to serve, I need to know exactly who I’m serving to.
It’s a challenge I want to take everyday.
Strategic engagement
You can’t win this social game without a strategy.
Believe me, I tried that too.
New accounts must be warmed before anything, and that’s not optional.
Strategic engagement means saying the right thing at the right time so well that people can’t help but click, comment, or DM you at 2 AM. It’s content that earns you replies like “this is so me” or “how did you get inside my head?”
Questions that might cross your mind
I’d say I’m a big-picture thinker who knows when to zoom in on details. I love coming up with creative ideas, but I also know that execution is everything. Lately, my copy skills always involve creative technologies, and how can I use them to make my idea interactive, create and enagage a community and entertain people. All while not losing the brand’s values and goals.
So I think about — the big idea — and I work on my process thoroughly. I make sure to sweat the right details that lure people into the brand’s conversation.
I trust my instincts when it comes to creator-brand alignment, and one of my best CPA wins was securing a tech influencer whose TikTok video hit 50M+ views the last time I checked. I handpicked him based on the perfect niche fit, and the campaign drove strong engagement. I believe it was over 1M downloads, at a very low cost, proving that the right creator can make all the difference.
The strategy was simply finding creators on TikTok, Youtube or Creators Marketplace and reaching out to them, to see if they’d be open for a collab.
I just needed creators to talk about our product. A strategy that I believe is still running a very heated ground; will remain this year for sure, and probably in the next years.
I write and read almost every day, which for me is a win on its own. I’d say my learning curve and building my portfolio is one of my biggest achievements right now.
I think AI it’s exactly what it says it is. Yes it’s helpful for brainstorming and I have hit the sweet spot with many hooks but it’s predictive, it compiles the info from all over the places. I find it tremendously useful if I teach him to copy someone else’s style – say a person that I see as a mentor, that lets say my writing style is very similar to his. And I say make the copy in his or her style. That’s when AI works at its best IMO
I would say my consistency, I show up and I do the things I say I will. My drive for knowing more and learning as I do. I never stop learning. It’s a contradiction because my personality is very ..identity focused. I’m “the interacting style” – according to the DISC personality test, but in my work, I like to keep things clean and clear.
I’ve two professional and personal interests – copywriting and style – most of the times they blend, sometimes they don’t.
I’ve thought much about how to bring them together and I came up with a strategy which I implement religiously on all my social channels, and adapt it as I go.
Today is the 7th of July 2025 and I’m reading The Cat And The City – Nick Bradley & Hey Whipple Squeeze This – Luke Sullivan. I also enjoy Vogue magazines, every now and then.
