I’ve spent the last 7 years in marketing, learning by doing— running campaigns, creating strategies, and figuring out what actually works. I never went the traditional route, just jumped in, made mistakes, and got better.
Now, I come up with digital-first ideas that get people talking.
Crafted banners
I revamped a few generic banners, thinking of a specific product or service.
Humble Honey – The honey your grandma knew
Audience & Positioning
Organic & natural product lovers – Those who prefer pure, small-batch, ethically sourced foods. Wellness & holistic health enthusiasts – People who use honey for immunity, digestion, skincare, and energy. Foodies & home chefs – Those who appreciate high-quality ingredients for cooking, baking, and pairing with gourmet foods.
Humble Honey is a pure, small-batch honey brand that values simplicity, sustainability, and soul-nourishing goodness. It’s crafted with care by ethical beekeepers who respect nature, ensuring raw, unfiltered honey that’s as authentic as it gets.
The promise: This is the honey that will remind you of your grandma.
A design course that hires
Audience & Positioning
Aspiring designers (students, career changers, hobbyists looking to go pro) Young professionals (looking to upskill or transition into graphic design) Freelancers (who want to refine their skills and attract better clients) Creatives who feel stuck (those who need structure and direction in their career)
Practical, hands-on approach – not just theory, but portfolio-building work Future-proof skills – covers modern design trends, branding, and digital media Confidence booster – helps students position themselves as professionals, not just learners
The promise: This design course will get you hired.
Nomly – The easiest meal prep ever
Audience & Positioning
Busy professionals who want a quick, hassle-free meal. Students looking for affordable and fast food options. Families who need convenient meal solutions. Late-night eaters and shift workers who need food beyond typical hours. Tech-savvy consumers who prefer ordering via an app rather than cooking.
I needed a differentiator: a feature most delivery apps have, but I haven’t seen one that promoted it this way. New brand name – Nomly sounded way better
We schedule delivery and do your meal plans – the “Why you” – the unique selling proposition What if you’d set it & forget it – the “what if” – The premise The easiest meal prep ever – the “why should I care” – The hook
Parenting…Made simple.
Audience & Positioning
Millennial & Gen Z parents (ages 25-40) who value modern, research-backed parenting methods. Parents who want a child-centered approach – those who believe in fostering independence, critical thinking, and creativity in their kids. Parents feeling overwhelmed by traditional education methods First-time parents eager to set the foundation for their child’s early development. Educators & caregivers Homeschooling parents looking for structured yet flexible learning approaches.
A free, must-have guide for forward-thinking parents who want to raise independent, confident, and curious kids. Raise independent thinkers, not just rule followers. Developed by experts, made for real parents. Montessori principles simplified for busy parents who want results. This ebook should be positioned as accessible, actionable, and transformative, making it clear that Montessori isn’t just for elite schools – it’s a mindset any parent can embrace at home.
Say we want to make this universal message in 3 iterations to target 3 types of audiences:
Gen Z & First-Time Voters (18-24) – “Make Voting a Flex” ( USP ) Premise: Voting isn’t just a duty – it’s a power move. Just like you curate your feed, you can shape your future. Messaging hook: “You post. You share. You cancel. Now, vote.” Why it works: Makes voting feel culturally relevant, like something to be proud of rather than a chore.
Disengaged & Skeptical Voters (25-45) – “The Future is Personal” ( USP ) Premise: If you think politics doesn’t affect you, think again. The cost of rent, healthcare, and even your WiFi bill? All shaped by who’s in power. Messaging hook: “Not voting is voting for things to stay the same.” Why it works: Connects voting to everyday life, making it feel like a direct, personal impact.
Underrepresented Communities – “Your Voice is Power” ( USP ) Premise: When you vote, you’re not just choosing a candidate—you’re proving your community matters. Messaging hook: “They count on you staying home. Show up.” Why it works: A call to action that flips voter suppression narratives into empowerment.
What if the client is a digital agency?
The hook is centered on the agency, not on the client
By presenting two approaches – one conceptual and one community-drive, I tailored branding to different brand voices and target audiences.
The people concept
A community-driven approach. So I thought, maybe a chalkboard is considered outdated, but there’s nothing like it to brainstorm fresh ideas for your brand. I’m sure, starting out, the prospect might find himself saying – I need a notebook to start planning things. This concept focuses on human connection – how your story influences real people. The bold, hand-drawn elements add warmth and personality, making the agency feel approachable.
The eggshell concept
A metaphor for fragility in branding. The cracked eggshell represents forgettable brands that fail to make an impact, while the bold message reinforces the agency’s ability to craft stories that stick. The clean, minimalist aesthetic – in my opinion – hits the sweet spot of sophistication and clarity.
