with love for humans & for the digital
I write, host, and create digital content that connects.
The day I realized I love advertising equally as much as fiction novels was the day I decided learning e-commerce, and all the pizzazz that came with it.
I haven’t stopped learning and improving my skills since.
I do this mainly because I think bad advertising works, but good advertising works waaay better.
It genuinely gives me joy to see authentic work in the digital space, and that’s why I’m here for you.
Why choose me for your project / brand / clients?
Because I get it – how to write with bite, how to sell without screaming “SALE,” and how to turn vague ideas into scroll-stopping content.
I’ve got the range to host, write your punchy product descriptions, and craft a script that feels like a conversation. No fluff, no cliches – just clean strategy wrapped in a voice people relate and want to listen to.
If you’re after work that actually moves, not just exists, I’m your girl.
Impactful words
They’re the quiet power behind sold-out launches, cult followings, and “how did you do that?”
Smart copy is simple, news worthy copy.
Fancy copy is just “I’m cleverer than you” copy.
I do smart copy, always.
If your brand has a heartbeat, impactful words make it heard.
Online presence
Whether your business has nothing to do with the digital space, I’ve learned that without it, you don’t stand a chance to scale your business.
I can give you a strategy, a content plan and grow your account meaningfully, whether you have or not the posting materials.
The offline business setup can take just a few weeks but a social presence starts when the idea is born, and it lasts ’till it can stay relevant to the right people.
Creative content
Authenticity is becoming a bigger iceberg as days go by. It’s not easy to create genuine content, that gives value instead of taking people’s time.
Creative content takes time and research. In order to serve, I need to know exactly who I’m serving to.
It’s a challenge I want to take everyday.
Strategic engagement
You can’t win this social game without a strategy.
Believe me, I tried that too.
New accounts must be warmed before anything, and that’s not optional.
Strategic engagement means saying the right thing at the right time so well that people can’t help but click, comment, or DM you at 2AM. It’s content that earns you replies like “this is so me” or “how did you get inside my head?”
FAQ
I’d say I’m a big-picture thinker who knows when to zoom in on details. I love coming up with creative, high-level ideas that make an impact the most, but I also know that execution is everything. You can have the best strategy in the world, but if the details aren’t right – wrong messaging, weak visuals, poor timing, it won’t land.
So while I naturally think in terms of the bigger vision, I make sure to sweat the right details. The ones that move the needle.
I trust my instincts when it comes to creator-brand alignment, and one of my best CPA wins was securing a tech influencer whose TikTok video hit 50M+ views the last time I checked. I handpicked him based on the perfect niche fit, and the campaign drove strong engagement. I believe it was over 1M downloads, at a very low cost, proving that the right creator can make all the difference.
The strategy was simply finding creators on TikTok, Youtube or Creators Marketplace and reaching out to them, to see if they’d be open for a collab.
I just needed creators to talk about our product. A strategy that I believe is still running a very heated ground; will remain this year for sure, and probably in the next years.
I write and read almost every day, which for me is a win on its own. I’d say my learning curve is one of my biggest achievements.
I think AI it’s exactly what it says it is. Yes it’s helpful for brainstorming and I have hit the sweet spot with many hooks but it’s predictive, it compiles the info from all over the places. I find it tremendously useful if I teach him to copy someone else’s style – say a person that I see as a mentor, that lets say my writing style is very similar to his. And I say make the copy in his or her style. That’s when AI works at its best IMO
I would say my consistency, I show up and I do the things I say I will. My drive for knowing more and learning as I do. I never stop learning. It’s a contradiction because my personality is very ..identity focused. I’m “the interacting style” – according to the DISC personality test, but in my work, I like to keep things clean and clear.
I’ve two professional and personal interests – copywriting and style – most of the times they blend, sometimes they don’t.
I’ve thought much about how to bring them together and I came up with a strategy which I implement religiously on all my social channels, and adapt it as I go.
Today is the 7th of July 2025 and I’m reading The Cat And The City – Nick Bradley & Hey Whipple Squeeze This – Luke Sullivan. I also enjoy Vogue magazines, every now and then.
Ready to make your content a power move?
Let’s have a 15-minute call
Tell me how I can help you